OTHER ARTICLES

OTHER ARTICLES

107836952_960355727815855_372528184541273157_n

Bavik, A., & Duncan, T. (2014). Organizational culture and scale development: Methodological challenges and future directions. Nang Yan Business Journal, 3(1), pp. 55-66.

View Abstract

Defining and measuring organizational culture (OC) is of paramount importance to organizations because a strong culture could potentially increase service quality and yield sustainable competitive advantages. However, such process could be challenging to managers because the scope of OC has been defined differently across disciplines and industries, which has led to the development of various scales for measuring OC. In addition, previously developed OC scales may also not be fully applicable in the hospitality and tourism context. Therefore, by highlighting the key factors affecting the business environment and the unique characteristics of hospitality industry, this paper aims to align the scope of OC closely with the industry and to put forth the need for a new OC scale that accurately responds to the context of the hospitality industry.

Request Paper.

pqkf-dww

Ekiz, H. E., Bavik, A., & Arasli, H (2009). RENTQUAL: A New Measurement Scale for Car Rental Services, Tourism: An International Interdisciplinary Journal, 57(2), pp. 135-153.

Request Paper.

nyzdqyiq-1

Ekiz, Bavik (2008). Scale Development Process Service Quality in Car Rental Services

View Abstract

This paper aims to provide an example for developing a measurement scale by using car rental services as a case. To do so, both qualitative and quantitative methods are utilized in three fundamental stages recommended by Churchill (1979) and Parasuraman, Zeithaml & Berry (1988). In following their footsteps, the first qualitative research was undertaken in the form of 23 in-depth interviews which produced 61 items that described user perceptions. Then, a quantitative study was undertaken to purify the scale items, examine dimensionality, reliability, factor structure and validity. After a rigorous statistical analysis an 18-itemed scale with six factors emerged. The paper also introduces the setting of the research and presents need for scale development briefly which is followed by discussion, implications and limitations.

Request Paper.

wsmje1sa

Cansel, A., Bavik, A., & Ekiz, H. E. (2008). The Unknown Market in Mediterranean Tourism: Turkish Republic of Northern Cyprus, Journal of Tourism and Hospitality, 5(2), pp. 93-102.

Request Paper.

measuring

Ekiz, H. E., Arasli, H., Farivarsadri, G., & Bavik A. (2008). Measuring Organizational Responses to the Student Complaints in the Perceived Justice Framework: Some Evidence from Northern Cyprus Universities, Educational Research, and Reviews, 3(7), pp. 246-256.

View Abstract

The main aim of the study is to determine what kind of complaints students have, how universities react to these complaints, and how relevant reactions affect justice perceptions, complainant satisfaction, exit and negative word of mouth intensions of the students. In order to find out students’ perceptions on university responses to their complaints, the justice dimensions; procedural, interactional, distributive, from relevant services marketing literature, are utilized. Moreover, the effects of these perceived justice dimensions on students’ complaint satisfaction, exit and negative word of mouth intentions are measured. Path analysis results show that all justice dimensions exert significant effects on complainant satisfaction, exit and negative word of mouth intensions. Discussions of the results, implications for university administrations for better marketing activities, limitations and avenues for future research are also presented in the study.

Request Paper.

107836952_960355727815855_372528184541273157_n

Bavik, A., & Duncan, T. (2014). Organizational culture and scale development: Methodological challenges and future directions. Nang Yan Business Journal, 3(1), pp. 55-66.

View Abstract

Defining and measuring organizational culture (OC) is of paramount importance to organizations because a strong culture could potentially increase service quality and yield sustainable competitive advantages. However, such process could be challenging to managers because the scope of OC has been defined differently across disciplines and industries, which has led to the development of various scales for measuring OC. In addition, previously developed OC scales may also not be fully applicable in the hospitality and tourism context. Therefore, by highlighting the key factors affecting the business environment and the unique characteristics of hospitality industry, this paper aims to align the scope of OC closely with the industry and to put forth the need for a new OC scale that accurately responds to the context of the hospitality industry.

Request Paper.

pqkf-dww

Ekiz, H. E., Bavik, A., & Arasli, H (2009). RENTQUAL: A New Measurement Scale for Car Rental Services, Tourism: An International Interdisciplinary Journal, 57(2), pp. 135-153.

Request Paper.

nyzdqyiq-1

Ekiz, Bavik (2008). Scale Development Process Service Quality in Car Rental Services

View Abstract

This paper aims to provide an example for developing a measurement scale by using car rental services as a case. To do so, both qualitative and quantitative methods are utilized in three fundamental stages recommended by Churchill (1979) and Parasuraman, Zeithaml & Berry (1988). In following their footsteps, the first qualitative research was undertaken in the form of 23 in-depth interviews which produced 61 items that described user perceptions. Then, a quantitative study was undertaken to purify the scale items, examine dimensionality, reliability, factor structure and validity. After a rigorous statistical analysis an 18-itemed scale with six factors emerged. The paper also introduces the setting of the research and presents need for scale development briefly which is followed by discussion, implications and limitations.

Request Paper.

wsmje1sa

Cansel, A., Bavik, A., & Ekiz, H. E. (2008). The Unknown Market in Mediterranean Tourism: Turkish Republic of Northern Cyprus, Journal of Tourism and Hospitality, 5(2), pp. 93-102.

Request Paper.

measuring

Ekiz, H. E., Arasli, H., Farivarsadri, G., & Bavik A. (2008). Measuring Organizational Responses to the Student Complaints in the Perceived Justice Framework: Some Evidence from Northern Cyprus Universities, Educational Research, and Reviews, 3(7), pp. 246-256.

View Abstract

The main aim of the study is to determine what kind of complaints students have, how universities react to these complaints, and how relevant reactions affect justice perceptions, complainant satisfaction, exit and negative word of mouth intensions of the students. In order to find out students’ perceptions on university responses to their complaints, the justice dimensions; procedural, interactional, distributive, from relevant services marketing literature, are utilized. Moreover, the effects of these perceived justice dimensions on students’ complaint satisfaction, exit and negative word of mouth intentions are measured. Path analysis results show that all justice dimensions exert significant effects on complainant satisfaction, exit and negative word of mouth intensions. Discussions of the results, implications for university administrations for better marketing activities, limitations and avenues for future research are also presented in the study.

Request Paper.

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt